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Subject:Great piece on marketing collateral.... From:dan -dot- gallagher -at- pulsartech -dot- com To:"TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com> Date:Mon, 3 May 2004 08:49:34 -0400
Mike O. wrote:
Do they have customer contact? Did you dreee 'em up and let 'em shadow
the salesfolk on a site visit? If you were an exhibitor at a trade show
did you expense your tech writers to attend? Did you invite them to
internal meetings where customer business requirements were received and
discussed? Do they have access to archives of raw customer
communications (emails, etc) where customers are discussing their
requirements?
And by the same token, if you think your tech writers aren't techie enough:
Did your lead developer give them the same code walkthrough they give
new developers when they are hired? Did you allow your tech writer the
same ramp-up time you allot to new developers to accquaint themselves
with the code, infrastructure, and architecture? Did you buy them a
license for the technology you want them to understand? Is their PC
powerful enough to run it? Do they have access rights to the server you
want them to understand? Are they on the same distribution lists and
sharing all the info the development staff has? etc. etc.
No, no, no, no, no, no, no, no, no, no, no, no, no and no.
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