RE: Great piece on marketing collateral

["John Posada" <JPosada -at- isogon -dot- com>]

>That's because tech writers are trained 
>to back up everything they say with real 
>technical facts. Marcomm (and Sales) is 
>not held to that same standard, so of 
>course writing about a product's 
>"benefits" is easier for them.

Both forms of writing have Good and Bad, Bad Marcom is unsubstantiated
benefits. Bad Technical writing has wrong facts, wrong procedures, and
incomplete instructions. Neither are immune from lower than desired
standards.  

As far as "training", I think we're all seen proof of technical writers
on this list who demonstrate no training at all.

As far as the type of writing that Keith now does and I did, I have news
for you. You're presenting a document to take 100 million dollars of
someone else's money, they ARE going to make you prove EVERY SINGLE
STATEMENT, so you better be able to back up everything with facts. 

John Posada
Senior Technical Writer
Isogon Corporation
http://www.isogon.com
  "Realizing Your Business Goals 
   Through Software Asset Management"



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