Great piece on marketing collateral

Subject: Great piece on marketing collateral
From: aklemmer -at- factset -dot- com
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Mon, 26 Apr 2004 15:29:31 -0400






Since a lot of us on this list dabble in marcomm....

A colleague forwarded this to me and I thought it was a really good read:

http://www.productmarketing.com/magazine/2/2/0403mf.htm

Abby Klemmer
FactSet Research Systems


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