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Subject:Re: How to promote a Web site? (Long) From:lyndsey -dot- amott -at- docsymmetry -dot- com To:"TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com> Date:Sat, 27 Mar 2004 21:41:34 -0500
"The Internet is not anti-business by any means, so I'm not sure that I'm
understanding you properly."
Krautgrrl forwarded your msg to me since, in an attempt to remain sane, I
now get the Digest-ible version of this list.
I am not sure how well I can answer your question because I believe that it
is just a hunch among network marketers that commercial sites are penalized
by the search engines. It is just a hunch because the search engines do not
tell anyone how they determine what sites rise to the top. The exception is
Google--you can find on the web the doctoral thesis of the two guys who
started Google. Even so, their ranking algorithm is constantly changing,
which is why many sites suffer after a Google dance.
The internet is not anti-business. The search engines are not anti-business;
they are, after all, businesses themselves. Furthermore, Google is working
on a search engine tool where you can type, say, "technical writing
winnipeg" and find business-related technical writing sites in Winnipeg.
But let's say that you own a search engine and that all web sites are
commercial sites. You want to provide the most value for your visitors, who
are, for the most part, looking for information. They are not looking for a
technical writer, they are looking for information about technical writing.
If you were evaluating sites, you would give a higher ranking to sites that
provide what your visitors are looking for and you would therefore give a
lower ranking (penalize) sites that don't provide information, and
commercial sites tend not to provide information. You might also give more
value to sites that have lots of links coming in, because if other people
think the site is good, well then, so do you. And you might give a higher
ranking to sites that link out to others because they are helping you to
provide a better service to your visitors.
There are lots of highly successful, purely commercial sites on the web.
These usually belong to companies that are highly successful offline as
well. Unless you also have a highly successful, well-known offline business,
like Sony or Microsoft for example, you have to approach internet marketing
from a different perspective.
Winnipeg, MB R3G 2J3
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