Re: How to promote a Web site?

Subject: Re: How to promote a Web site?
From: "Mike O." <obie1121 -at- yahoo -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Wed, 24 Mar 2004 09:38:24 -0500

Steven Oppenheimer wrote:
> I want things so that when people do a search on Google or
> Yahoo for technical writers, there is a reasonable chance my company shows
> up near the top of the listing. (The question is, what can I do by way of
> paid fees to achieve this; I've already optimized the pages in terms of
> keywords, links, and such.)

As a pretty experienced searcher, when I do a broad search I am generally
suspicious of hits that unnaturally float to the top. They ususally reek of
marketing. I always assume they have either paid or used some clever
technique to get there, which completely defeats my purpose of searching
based on content. Now that you mention it, I always skim down past the top
few hits on such a search.

Mike O.


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