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> One of my colleagues thinks the two should be more
> similar, in the hope of
> reinforcing the brand. I think they should have only
> subtle things in
> common, in the hope of distinguishing one type of
> message from the other.
> What do you think?
I think this is a marketing call, to be honest. This
is about corporate branding, which is their domain.
=====
Goober Writer
(because life is too short to be inept)
"As soon as you hear the phrase "studies show",
immediately put a hand on your wallet and cover your groin."
-- Geoff Hart
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