Re: Help! A positive phrase for "non-Web application"?

Subject: Re: Help! A positive phrase for "non-Web application"?
From: Anthony Davey <ant -at- ant-davey -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Thu, 04 Dec 2003 13:47:48 +0000


JX,

We're doing something similar, with client-server apps and various interfaces. Having discussed the pros and cons, we've settled on calling them all thin-client apps. It's not precise, but it gets the message across and once it is picked up it causes no great confusion.

Ant

JX wrote:

Executive summary: I want a nice positive phrase that non-Web application
developers will quickly identify as referring to THEM without invoking the phrase "Web application" in the phrase itself nor negating a concept. Do you have suggestions? See below for details....


My client's software product is a developer tool (libraries) for a wide
variety of development environments. Yet, in practice most developers use it for Web application development.

I need to frequently make a distinction between Web applications and other applications. In this context of this product, "Web application" means an application that relies on HTML, HTML image tags, and end-user Web browsers to display its content.

Can anyone think of better choices??? Please feel free to suggest multiple ideas to help brainstorm!

Thanks,
-- JX





^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

ROBOHELP FOR FRAMEMAKER TRIAL NOW AVAILABLE!

RoboHelp for FrameMaker is a NEW online publishing tool for FrameMaker that
lets you easily single-source content to online Help, intranet, and Web. The interface is designed for FrameMaker users, so there is little or no
learning curve and no macro language required! Call 800-718-4407 for competitive pricing or download a trial at: http://www.ehelp.com/techwr-l4

---
You are currently subscribed to techwr-l as:
archive -at- raycomm -dot- com
To unsubscribe send a blank email to leave-techwr-l-obscured -at- lists -dot- raycomm -dot- com
Send administrative questions to ejray -at- raycomm -dot- com -dot- Visit
http://www.raycomm.com/techwhirl/ for more resources and info.



References:
Help! A positive phrase for "non-Web application"?: From: JX

Previous by Author: FWD: Outsourcing, layoffs, and preparing in advance
Next by Author: Re: Is everyone here acquainted with the Plain English Campaign?
Previous by Thread: Re: Help! A positive phrase for "non-Web application"?
Next by Thread: Re: Help! A positive phrase for "non-Web application"?


What this post helpful? Share it with friends and colleagues:


Sponsored Ads