TechWhirl (TECHWR-L) is a resource for technical writing and technical communications professionals of all experience levels and in all industries to share their experiences and acquire information.
For two decades, technical communicators have turned to TechWhirl to ask and answer questions about the always-changing world of technical communications, such as tools, skills, career paths, methodologies, and emerging industries. The TechWhirl Archives and magazine, created for, by and about technical writers, offer a wealth of knowledge to everyone with an interest in any aspect of technical communications.
-----Original Message-----
From: Giordano, Connie [mailto:Connie -dot- Giordano -at- FMR -dot- COM]
Sent: Tuesday, July 15, 2003 02:07 PM
To: TECHWR-L
Subject: RE: Adding MarComm to your skillset
In addition to the fine suggestions other folks have offered:
-Go to the American Marketing Association website at http://www.marketingpower.com/ for specific issues and other resources.
Then for grins, check out the American Advertising Federation at http://www.aaf.org, and the Public Relations Society of America at http://www.prsa.org.
-Use the Small Business Administration resources--they're excellent and free http://www.sba.gov
-For some educational and beginner resources try http://www.commerce-database.com/marketing.htm
-Check out the Free-lance Exchange for some job leads.
-Volunteer ANYWHERE, they will love whatever you can do to help. It's how I
officially got back into marketing after an 8-year hiatus.
-Learn the contact management nuances of your email program. Not as good as
real contact management software, but a good start.
Remember, it's all marketing.... Think of it not as a switch, but an
expansion of your capabilities. You must understand your product/service,
and your audience, and create material appropriate to the audience and the
media. The skill set really isn't as different, and definitely not as
offensive, as you might think.
Regards,
Connie P. Giordano
Senior Technical Writer
Advisor Technology Services
A Fidelity Investments Company
704-330-2069 (w)
704-330-2350 (f)
704-957-8450 (c)
connie -dot- giordano -at- fmr -dot- com
Who got a degree from the dark side lo these many years ago.....
NEED TO PUBLISH FRAMEMAKER CONTENT ONLINE? "Mustang" is a NEW single
sourcing tool for FrameMaker that lets you easily publish your content
online. No macro language required! http://www.ehelp.com/techwr-l3
Mercer University's online MS Program in Technical Communication Management:
Preparing leaders of tomorrow's technical communication organizations today.
See www.mercer.edu/mstco or write George Hayhoe at hayhoe_g -at- mercer -dot- edu -dot-
---
You are currently subscribed to techwr-l as:
archive -at- raycomm -dot- com
To unsubscribe send a blank email to leave-techwr-l-obscured -at- lists -dot- raycomm -dot- com
Send administrative questions to ejray -at- raycomm -dot- com -dot- Visit http://www.raycomm.com/techwhirl/ for more resources and info.
