marcomm v tech?

["ASUE Tekwrytr" <tekwrytr -at- hotmail -dot- com>]

To consider marcomm equivalent to tech writing may be misleading. Similarly, 
to consider that marcomm is based on logical persuasion through content is 
not especially useful, and is in direct opposition to the view of reality 
held by most psychologists and marketing people.

Buying decisions are made emotionally the overwhelming majority of the time. 
The only real use for "facts" is to support the emotional decision, and 
reduce the level of post-decision anxiety. Marcomm, to be effective, should 
stimulate an emotional response in the prospective consumer. If it does not, 
it fails. By the way, that includes prospective consumers from the 
engineering part of humanity, too. The only difference is that they need to 
be spoonfed numbers that appear to be meaningful, to "justify" the decision 
as being in concert with their carefully nurtured self-images of being 
logical, rational beings.
Thanks

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