RE: Re: Okay all you independent contractors: hit the bricks with THIS

["Schermerhorn, Robert" <roberts -at- chipdata -dot- com>]

It may seem wierd to some, but I know exactly what he's
talking about.  I have actually been in meetings where a
(non-technical) executive decided NOT to hire a consultant
after sitting through a presentation in which the expert
making the pitch brilliantly reduced a highly complex issue
down to fairly simple terms, because - and this is as direct
a quote as I can remember - "it doesn't sound complicated
enough to me that we should need outside help with it."
Making the complex seem simple may be the bread and butter
of a technical manual, but it can indeed be the kiss of
death to a business proposal.

Gene Kim-Eng



------- Original Message -------

>>Hence, in such industries tech writers may be seen as >>detrimental to
business. 



I understand it, but I disagree with it. This type of decision-making
and the communication it breeds is not good for the economy.

Robert Schermerhorn

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