Humor(?): Font fondlers, rejoice!

[Goober Writer <gooberwriter -at- yahoo -dot- com>]

And check out the May 2003 issue of TECHNICAL
COMMUNICATION.

I dunno, maybe I'm weird, but I thought this was
hysterical. :)

- Goober

-----------------------------------
5. "The Rhetoric of Typography:  The Persona of
Typeface and
   Text"
   Eva R. Brumberger
   TC TC 5/2003 v50 n2, pp. 206-223

ABSTRACT:
Practitioners typically agree that typefaces have
personas, and
they often suggest specific personas for specific
typefaces, but
these guidelines rely on craftlore rather than on
empirical
evidence. Research on typography has focused primarily
on read-
ability and legibility issues; there have been few
studies
investigating the personas of typefaces. There is a
clear gap
in the research. With the increased flexibility in
design that
comes with more sophisticated desktop publishing
technology, with
an ongoing shift from printed to electronic documents,
and with a
growing emphasis on visual communication, this gap is
becoming
increasingly important to the field of technical
communication.
The studies discussed here provide strong empirical
support for
the notion that readers ascribe personality attributes
both to
typefaces and to text passages. The data provide a
foundation
for investigation of the interactions between typeface
and
text persona.


-----------------------------------
6. "The Rhetoric of Typography:  The Awareness and
Impact of
   Typeface Appropriateness"
   Eva R. Brumberger
   TC TC 5/2003 v50 n2, pp. 224-231

ABSTRACT:
Technical communicators have an emerging body of
research in
visual rhetoric on which to build our practice, but
little of
that work has focused on the rhetorical role of
typography.
The majority of studies focused on typography have
examined
instead its role in readability and legibility. A
handful of
studies have investigated typeface persona, exploring
the notion
that typefaces carry with them a message distinct from
that of
the verbal text that they represent, and an additional
few have
investigated the issue of typeface suitability. The
studies
presented here extend this discussion by investigating
whether
clashes in typeface and text persona affect readers'
perceptions
of the text.




=====
Goober Writer
(because life is too short to be inept)

"As soon as you hear the phrase "studies show",
immediately put a hand on your wallet and cover your groin."
      -- Geoff Hart

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