Re: using a slogan on a resume

["Jo Francis Byrd" <jbyrd -at- byrdwrites -dot- com>]

Sounds like a similar test my sister's mother-in-law has for dishes: If you
can visualize seeing two sunnyside eggs sitting on the plate ready to be
eaten first thing in the morning when you're barely awake and not gag, well,
maybe you could live with this pattern.

Jo Byrd


----- Original Message -----
From: "Bruce Byfield" <bbyfield -at- axionet -dot- com>

Speaking about slogans reminds me of what I call "the giggle test" which  is
suitable for any type of marketing copy.

The test is simple: can you show the copy to your spouse or significant
other and not have her (or him) start giggling uncontrollably or making a
snide comment.? If you can, then the copy's good. If you can't, it's a piece
of empty hype and should be tossed.




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