TECHWR-L Premium Jobs, Events, and Announcements

Subject: TECHWR-L Premium Jobs, Events, and Announcements
From: "techwr-l owner" <techwr-l-owner -at- lists -dot- raycomm -dot- com>
To: <archive -at- raycomm -dot- com>


You received this message because you're a subscriber to
TECHWR-L. This ad posting is sent daily directly to all
list members to help underwrite the costs of the list (just
as ads in a newspaper, magazine, or journal underwrite the
costs of those publications).

In this posting, look for the following ...

* HOT OFF THE PRESS: _Mastering HTML and XHTML_, Ray & Ray (NEW)
* STORY: SnagIt attracts attention
* ANNOUNCE: How to survive a tight job market...
* HOT DIGGITY! New TECHWR-L Merchandise!

and at the end you'll find the concluding administrivia with
information about these ads and how to place your own.

#########################################################

HOT OFF THE PRESS: _Mastering HTML and XHTML_,
by TECHWR-L's Ray & Ray Team

What's the difference between HTML and XHTML? And,
which one is right for my needs?
GIFs, JPGs, PNGs. What's the difference, and how
do I know which one to use?
What are ways I can reduce image file size for
use in Web pages?
How do I calculate how long my Web pages will take
visitors to download?
Tables and frames are commonly used on the Web to
develop interesting designs. What do you
mean that they pose significant drawbacks
for some site visitors?
I have a large Web site developed in HTML. Why and how
should I go about converting my site to XHTML?
I've used the <<FONT>> tag throughout my site to add
formatting. Now the W3C tells us not to use
this tag and to use style sheets instead. Yikes!
What do I do?
How do I track users to my site, and detect which browsers
they're using?
A tech writer who works for me keeps telling me that
the multimedia used on our site poses challenges
for both site developers and visitors. What
challenges could multimedia pose?
The JavaScript pop-ups and such we have on our site
work just fine. Can Flash Animations improve
on these effects?
Why should I plan for Web site redesign and maintenance
even before I develop the site?
I use search tools on Web sites all the time. What's
this I hear that there are drawbacks to including
a site search engine?
How do I add "breadcrumbs" to my site?
I've heard noise about Web site "accessibility." What
exactly is accessibility? Is it really that
important? And how can I adapt my site to be
accessible?

~~~~~~~~~~~~~~~

Find these topics and more in _Mastering HTML and XHTML_,
by Deborah S. Ray and Eric J. Ray, Sybex, September, 2002

It's more than just typing in markup and making pretty Web pages:
http://www.amazon.com/exec/obidos/ASIN/0782141412/raycomminc/

10/30/02-11/07/02
##############################################################

STORY: SnagIt attracts attention

After the flight attendant gave the okay, Dan the technical writer turned
on his laptop and got to work.

The woman in the seat next to him was pretending to read, but Dan knew
'Sky Mall' wasn't holding her attention when he saw her watching his
screen out of the corner of her eye.

He was using SnagIt to add screenshots to his documentation. He captured
an icon and placed it into his Word document with no editing required. He
felt the woman move closer to the screen.

He captured a toolbar and pasted it alongside his words. She lowered the
magazine.

When he captured a single toolbar button, she stopped pretending to read
and was compelled to speak.

"What are you using?" she asked.

"I'm using SnagIt," Dan explained. "I'm a technical writer and I use it
to get images to supplement all of my documentation. It's not only
incredibly easy to use, but it's powerful and flexible. It's the leading
screen capture software on the market."

"It seems so useful!" the woman exclaimed.

"Oh, yes," Dan assured her. "I can't imagine how I worked before I had
it."

The woman looked him full in the face and gave him a huge smile. "Would
you mind giving me a demonstration?" she asked.

Dan readily agreed. As she tucked 'Sky Mall' away, Dan thought to
himself, "Please raise your tray tables and put your seats in the upright
position--it's been another successful flight with SnagIt."

www.techsmith.com

07/15/02-12/31/02
##############################################################

ANNOUNCE: How to survive a tight job market...

The key to surviving a layoff--or finding a new position
fast--is to be indispensable. To know how to document things
that others can't. To solve problems that no one else can.

One of these challenges is documenting APIs. This isn't easy,
and it's not for everyone. But it's a highly sought skill
that will bring you respect, good pay and more job security.

And now there's a workbook that reveals how to do it!

"Documenting APIs and SDKs: a guide for non-programmers"
is a best-seller from Gordon & Gordon, based on the popular
workshop we've given since 1998. There's nothing else like it!
Not on the Web, not in the bookstores, and certainly not in
any book written for "Dummies" or "Complete Idiots".

And our Money-Back Guarantee means there's no risk for you.
To find out more, visit www.gordonandgordon.com/t10 today!

10/22/02-10/30/02
##############################################################

HOT DIGGITY! New TECHWR-L Merchandise!

Around the office or around town, TECHWR-L merchandise is just darned
cool! Great for identifying yourself as a TECHWR-Ler at conferences and
professional meetings, too!

Show your support for TECHWR-L with a TECHWR-L coaster, clock, frisbee,
apron, hat, travel mug, bag, or backpack. TECHWR-L merchandise is now
more than T-shirts, mugs, and mousepads!

Order now and help support TECHWR-L!
http://www.cafeshops.com/cp/store.aspx?s=techwhirl

10/19/02-10/30/02
##############################################################

About posting ads:
Announcements on the TECHWR-L Premium Announcement posting
cost $50 to contact over 5100 TECHWR-L subscribers
directly each day for a week.

In an effort to provide a free service that allows you to post
announcements, jobs, and events, however, we have established other
services:

The TECHWR-L Calendar provides a free resource for you
to post announcements, activities, and events:
http://www.raycomm.com/techwhirl/calendar/

The TECHWR-L Employment Central provides a free resource
for you to post, browse, and search job listings and personal
profiles:
http://www.raycomm.com/techwhirl/employment/

The TECHWR-L Daily Summary Mailing, a separate mailing list
that summarizes new content posted to Employment Central and
the Calendar, can further help get your
message out to interested people:
http://www.raycomm.com/techwhirl/daily-announce-info.html

These resources are available at no cost to anyone, posters
or seekers, TECHWR-L subscribers or not. We encourage you to
regularly use these free services.

For jobs, announcements, and events that you specifically
want to be mailed directly to all 5100+ TECHWR-L subscribers
in the TECHWR-L Premium Daily Announcement, please contact Eric
(ejray -at- raycomm -dot- com) or submit your paid ad at
http://www.raycomm.com/techwhirl/postad.html.



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