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Subject:Re: Anyone Using the Yellow Pages to Advertise? From:"Steve Schwarzman" <steve_schwarzman -at- hotmail -dot- com> To:"TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com> Date:Tue, 22 Oct 2002 14:07:03 -0500
Rob,
The Yellow Pages is a wonderful resource - but not for every business. It's
great for businesses where the consumer needs a service *right now* and, as
they say in the biz, is ready to buy. Some examples? A homeowner who needs a
plumber because the water is knee-high in the basement, someone who forgot
an anniversary and needs a florist, etc.
It's not usually a good advertising medium for businesses with long sales
cycles (as in longer than "can you send someone over to fix the pipe, even
though it's Sunday night and a holiday?"). That would probably mean that a
writing business wouldn't do well in the Yellow Pages.
If you have questions about the Yellow Pages, feel free to contact me. I've
been documenting software and doing training for Yellow Pages companies
since 1988 (and never thought I'd see the day that I could answer a YP
question in this forum!).
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