Re: Tech writing vs. marketing writing

Subject: Re: Tech writing vs. marketing writing
From: Kevin Montgomery <robertm -at- qualcomm -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Wed, 02 Oct 2002 14:47:47 -0700



David Neeley wrote:
I submit that anyone who writes such obvious "sales
pizazz" is likely not an effective marketing
communicator. However, the bulk of people looking to
buy or use a technical product are only secondarily
looking for technical details.

For instance, the phrase "most monumental release ever" calls up images in my mind of ancient stone monoliths, lines of Window OS source code stretching horizon to horizon, immovable, immutable... Certainly not what the advertiser had in mind. Fortunately, we are all familiar enough with the product to see beyond those images.

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Follow-Ups:

References:
Tech writing vs. marketing writing, was: Re: Having a killer resume: From: David Neeley
Re: Tech writing vs. marketing writing, was: Re: Having a killer resume: From: Bruce Byfield

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