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For two decades, technical communicators have turned to TechWhirl to ask and answer questions about the always-changing world of technical communications, such as tools, skills, career paths, methodologies, and emerging industries. The TechWhirl Archives and magazine, created for, by and about technical writers, offer a wealth of knowledge to everyone with an interest in any aspect of technical communications.
In my opinion, if you are being asked to review a product from a company that is competing with your own then yes, you are definitely entering the "conflict of interest" realm.
If you are asked to review a "similar" product that has nothing to do with your company and will not affect your company's assets or reputation then there is no problem.
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