Re: Advertising Brochure...

[Charles E Vermette <cvermette -at- juno -dot- com>]

Dick Schellens writes:

<<<Here's an idea. When I was between regular tech writing positions
quite a few years ago, I created a little brochure using a PaperDirect
blank and sent out about 700 of them. I got about a 5% response rate
(pretty good for direct mail) >>>

I was in direct mail a long time ago (not as a writer, though I got my
start writing opinion pieces for a direct mail weekly.). 

5% is more than a "pretty good" response rate - it's a *terrific*
response rate. I may give it your idea a try when my current gig ends...

I'm in Boston Dick - I hope I'm not too close and working your side of
the street:) Then again, if you can get a 5% response rate on direct mail
pieces, there's a world of DM agencies that would pay whatever you
ask:))))

Chuck

Charles E. Vermette
85 Washington Park Drive, Norwell MA 02061
781-659-1836
e-mail: cvermette -at- juno -dot- com
web: http://www.charlesvermette.com


^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Check out RoboDemo for tutorials! It makes creating full-motion software
demonstrations and other onscreen support materials easy and intuitive.
Need RoboHelp? Save $100 on RoboHelp Office in May with our mail-in rebate.
Go to http://www.ehelp.com/techwr-l

  Your monthly sponsorship message here reaches more than
  5000 technical writers, providing 2,500,000+ monthly impressions.
  Contact Eric (ejray -at- raycomm -dot- com) for details and availability.

---
You are currently subscribed to techwr-l as: archive -at- raycomm -dot- com
To unsubscribe send a blank email to leave-techwr-l-obscured -at- lists -dot- raycomm -dot- com
Send administrative questions to ejray -at- raycomm -dot- com -dot-  Visit http://www.raycomm.com/techwhirl/ for more resources and info.