RE: Font Selection, Name Changes, and Fainting Goats

Subject: RE: Font Selection, Name Changes, and Fainting Goats
From: "Mike Starr" <mike -at- writestarr -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Wed, 24 Apr 2002 09:57:21 -0500


Now that's the way I like to do things except in my case, I'll wander off
to leave a donation at a casino.

However, I can testify from personal experience that it's possible with
Word. I recently worked with a product that was changing its name hourly
(seemed that way, anyway). I plugged it in as a variable in Word and
bang-zoom, no more problem.

Mike

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-----------------------Original Message-----------------------
>From: Jason Willebeek-LeMair [mailto:jlemair -at- cisco -dot- com]
>To: TECHWR-L [mailto:techwr-l -at- lists -dot- raycomm -dot- com]
>Date: 4/24/2002 8:44:00 AM
>Subject: Font Selection, Name Changes, and Fainting Goats
>
>
>So, we moved to XML (the name thing was not the only reason, but it was a
>good ROI justification). We keep product names as external text entities
>(<!ENTITY bohica "WidgetWhisker2000" >) and insert the entity as needed.
>Now, when marketing changes the product name, we tell them that it will
take
>3 days, change the single entity (total time to update 1500-topic doc
set--3
>minutes), then go fishing.
>
>This technique is not limited to XML. You can use variables in FrameMaker
>for the same thing. (Take note, newbies, this is one of the tricks the old
>farts use to appear mystical. And marketing is ALWAYS toying with product
>names.) I have not used Word for a while, but I am sure that it is
possible
>to do something similar.
>
>Fainting goats are pretty cool. No Techwr-L tie-in. You just



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