Reply to : what would you call??

[MAYA BK <mayabk -at- yahoo -dot- com>]

Hi! Gordon,

I would call the CD as "Company Silhouette"...

cheers,
Maya.

What would you call... the CD I'm working on for a
client to contain 
all the
> following:
> 
> * company mission statement
> * 25- 50- and 100-word blurbs about the company and
its products
> * beauty shots of each product
> * list of corporate milestones
> * updated statistics on installed base in various
countries
> * management biographies with photos
> * standard corporate PowerPoint presentation
> * standard company logos
> * sample renderings prepared with the client's
design software
> * addresses and contact names of company offices,
subsidiaries and 
key
> partners
> * how-to instructions for using all these materials
> 
> "Corporate blurbs" doesn't quite do it for me. We
thought of "Bible" 
but
> that seems a bit off. "Bumf" and "spiel" are  too
derogatory. 
"Company
> backgrounder" is getting there. Any other thoughts?
> 
> Thank you for your inspirations!


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