Re: Customer success stories/case studies

Subject: Re: Customer success stories/case studies
From: Bruce Byfield <bbyfield -at- axionet -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Mon, 27 Aug 2001 19:33:18 -0700

vanessa -dot- noel -at- verizon -dot- net wrote:


I work for a small software company and I am writing case studies about
customers that use our product. I reminded our marketing people that we
needed to get approval to use a big computer company's name/logo etc. before
we post to our website and they seemed confused. I wondered if any of you
have any knowledge in this area.


In my experience, the issue is less approval than proper usage. You should definitely ask permission, just out of courtesy, but, more to the point, see if each company has any guide lines for how to use and position its logo. Some companies, especially large ones, have very strong preferences about logo uses,and many post these preferences on their web sites.

For example, I remember from my IBM days that the company wants a certain amount of space surrounding the logo, and stipulates that it shouldn't be joined with another graphic or used in any way that might bring the company into disrepute or make others take it less than seriously. Few companies have as many preferences about logo use as IBM - its preferences cover a twenty or thirty page book, as I recall - but many will have some.



--
Bruce Byfield 604.421.7177 bbyfield -at- axionet -dot- com

"We thought that Brody's cat would save us from our plight,
She buried that old haggis where she does her jobs at night,
But early the next morning came a knocking at the door,
The pudding sat a-panting - the cat was seen no more."
-The Mollys,"The Haggis"


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References:
Customer success stories/case studies: From: vanessa.noel

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