RE: Nielsen's Rating

Subject: RE: Nielsen's Rating
From: "Swallow, William" <WSwallow -at- courion -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Date: Fri, 22 Jun 2001 13:39:05 -0400

:: PDF is designed for stuff that is going to be printed.

No, it's not. Sure, it's part of the functionality, but if that's it then
please explain why PDF boasts hypertext, function calls, electronic forms,
and other nifty features for online viewing.

:: You can use fonts in a PDF that would be a strain on the 72 dpi
:: output monitor but would look great at 300dpi laser printer.

They'd look nice on the monitor too. It all depends on what type of fonts
you use (Type 1/Type 3), how/if you embed them, and how you use them in your
source (as a graphic vs. as regular text).

:: Is there any search vehicle besides Google which indexes PDFs? If
:: not, yet another reason to have them secondary.

I know Yahoo does for sure, and I think other engines are moving toward if
not already are indexing PDFs as well.

:: HTML is a *good* way to break free of hardware and software
:: constraints imposed by the computer industry, ie, use MY product or
:: else you can't communicate with anyone else.

How so? You're still requiring a browser, and depending how your Web content
is marked up, you may even be limiting which browsers are compliant. Some
web pages are even browser-make specific, if not browser make-and-model
specific.

:: FWIW, I've seen just as many "unreadable" printed materials as
:: "unreadable" onscreen ones. And if you are suggesting that PDFs are
:: "readable" onscreen, I'd like to know what you are drinking. Or
:: smoking. ;-)

Have you visited www.microtype.com at all?

People, PLEEEAASSE validate your arguments. There are hundreds of people out
there probably gobbling this info up as they venture into online publishing
or look to fine tune their processes. Let's not feed misinformation back
into the community!

*****************
BILL SWALLOW
Technical Writer
C O U R I O N C O R P O R A T I O N
1881 Worcester Road
Framingham, Mass. 01701
T E L * 508-879-8400 x316
F A X * 508-879-8500
www.courion.com
*****************

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