TechWhirl (TECHWR-L) is a resource for technical writing and technical communications professionals of all experience levels and in all industries to share their experiences and acquire information.
For two decades, technical communicators have turned to TechWhirl to ask and answer questions about the always-changing world of technical communications, such as tools, skills, career paths, methodologies, and emerging industries. The TechWhirl Archives and magazine, created for, by and about technical writers, offer a wealth of knowledge to everyone with an interest in any aspect of technical communications.
Hi,
I write content for our corporate website. I am a little confused as to
whether I should use "we" or the company name while writing.
Normally, the management/ marketing team sends across some data or material
for the website and also point out what they want highlighted. I then
proceed to actually "write" the content.
ALL their stuff has "ExampleSoft is an innovative software company.
ExampleSoft offers these services",etc.
My tendency is to rewrite it as "We are an innovative software company. We
offer these services".
However, they pointed out that the company name was not appearing in the
text. So I changed it to start with an introduction "ExampleSoft is an
innovative whatever." I put that in separate formatting as an introduction.
Then the following text is all "We do this. Our solutions are this"
Then they came back to me to say that the usage should be consistent
throughout, no third person confusion. I thought the argument was valid. So
my final version was to use the introduction as "We are ExampleSoft, an
innovative whatever." or "At ExampleSoft, we do great things". That made
things simple.
But I've seen some websites use a combination of company name and we. It
"sounds" normal when I read it, but that could just be my ignorance. Any
thoughts??
*** Deva(tm) Tools for Dreamweaver and Deva(tm) Search ***
Build Contents, Indexes, and Search for Web Sites and Help Systems
Available now at http://www.devahelp.com or info -at- devahelp -dot- com
Sponsored by Cub Lea, specialist in low-cost outsourced development
and documentation. Overload and time-sensitive jobs at exceptional
rates. Unique free gifts for all visitors to http://www.cublea.com
---
You are currently subscribed to techwr-l as: archive -at- raycomm -dot- com
To unsubscribe send a blank email to leave-techwr-l-obscured -at- lists -dot- raycomm -dot- com
Send administrative questions to ejray -at- raycomm -dot- com -dot- Visit http://www.raycomm.com/techwhirl/ for more resources and info.
