Re: Repost of marketing question.

[Bruce Byfield <bbyfield -at- axionet -dot- com>]

Andrew Plato wrote:
 
> Personally, I think marketing writing is considerably harder. It isn't as cut
> and dry as tech writing. I've had numerous talented tech writer burn out their
> brain stems trying to write marketing documents. The input carrier wave was
> incompatible with their wetware.
> 

Maybe this way lies multiple personality disorder ("Quiet, Bruce or
they'll be on to us!" - sorry, a message from Dolores. This is Helmut
speaking), but I generally find that I have to work myself into a
different state of mind to flip between technical writing and marketing
writing. Even when the product is highly technical, and I'm using a
lowkey, factual tone, I feel the transition and take a few minutes to
adjust.

-- 
Bruce Byfield 604.421.7177 bbyfield -at- axionet -dot- com

"there's another train there always is
maybe the next one is yours get up and climb aboard
it's another train."
-Pete Morton, "Another Train"

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