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> I was heavily imbued with the idea that design was (or could be)
part of branding. For anyone interested in the topic, I'd suggest
Adobe Publication's "Branding with Type" as a brief introduction.
It's what first corrupted my thinking on the subject.
Totally agree. It CAN be, but usually isnt. My picture boy and I both agree
we need to consistantly portray ourselves at all levels - so we have chosen
our fonts, and we stick to em.
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