Re: Follow-up: Trademarks AS nouns...?

["Jane Bergen" <jane -dot- bergen -at- usa -dot- net>]

 22, 2000) at 10/06/2000 11:04:43 AM,
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No, an adjective cannot "possess" anything. So a trademark cannot be used
in the possessive case. In the same manner, an adjective cannot be plural
(blue shoe/blue shoes), so a trademark cannot be used as a plural.

A great site (I missed the original thread so I don't know if you got this
one or not) is "All About Trademarks: A guide to Proper Trademark Use":

http://www.ggmark.com/guide.html

Hope that helps,

Jane Bergen

----- Original Message -----
From: "Jill Waite" <jwaite -at- criticaldevices -dot- com>
To: "TECHWR-L" <techwr-l -at- lists -dot- raycomm -dot- com>
Sent: Friday, October 06, 2000 8:44 AM
Subject: Follow-up: Trademarks AS nouns...?


> To all who replied to my query regarding the use of trademarks and their
> associated descriptors, many thanks.  Much of it was helpful.  I have a

   <snipped>

> Question:
> If we (a) mark the brand name only on the first and/or most prominent
use
> AND (b) use the descriptor only on the first and/or most prominent use,
then
> is it permissible to use the brand name as a possessive or plural later
on
> in the text?  Or do you keep monkeying with the sentence structure to
ensure
> these brand names do not get used in this manner?
>
>
> Thanks in advance,
> Jill Waite
> Dallas, TX (finally raining - hooray!)
> jwaite -at- criticaldevices -dot- com