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I was at the movies this weekend (Gone in 60 Seconds--I give it a thumbs
down). Anyway, before the film, the theatre, like most, runs local ads and
trivia questions on-screen before the film. One of the on-screen ads was
for a local, Sonoma County, CA technical writer. I'm wondering how
effective this kind of advertising is, and if anyone else has thought of it.
In this market, I wouldn't think you'd *need* to advertise, what with all
the high tech moving into Sonoma County from the South and East Bay. Still,
it caught my eye.
steve arrants
Stephen Arrants
Manager of Technical Communications
ROI Direct.com
415.439.7551
www.roidirect.com
