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Thank you for such a thought-provoking essay. I'm trying to figure out in
which folder I am going to save it for later reference when I am working
on pursuading potential clients why I should do their brochures & flyers
instead of them slaving for hours to do it themselves.
Happiness, joy & laughter
Jacque - Graphic Designer / Typesetter - Excellence by Design
since 1972 - Pen & Ink Renderings of homes & Bldgs. & portraits from
photos, Brochures, Ads, Flyers, Packaging, Business Forms, Manuscripts,
etc. - Amway Dealer - email: foremangraphics -at- juno -dot- com
Rendering Samples: http://www.abacus-es.com/foreman
On Thu, 6 Jan 2000 08:46:48 -0500 "Murrell, Thomas"
<TMurrell -at- alldata -dot- net> writes:
> Bernice Kieffer asks:
>
> > Question: If you only had 15
> > minutes, what arguments would you use to convince someone that
> they
> > should hire a technical writer for thier next writing project?
<snip, snip, snip>
> Please remember that I'm speaking as a technical writer who has had
> to
> justify both hiring additional staff and even hiring ME to sometimes
> skeptical management. I haven't always been successful at my most
> persuasive, but I've never been successful when I didn't understand
> what my
> audience's concerns were.
>
> Tom Murrell
> Senior Technical Writer
> Alliance Data Systems, Inc.
> Dallas, Texas & Gahanna, Ohio
>http://www.alliancedatasystems.com
>mailto:tmurrell -at- alldata -dot- net
>
